About Us

Our mission

UPIKA is a reflection of Québec’s beauty.

Our energy is inspired by its mountains, rivers and forests.

The raw energy we expend in our sports is a way of living, of exploring our territory and our personal limits.

UPIKA was created by former top athletes who paid a heavy price for neglecting the importance of their nutrition for too long.

We know that all those hours in the water, on the roads, and on the trails must be maximized.

You need fuel to match your efforts. UPIKA is an essential. Our products have unmatched, cutting-edge quality and are in complete harmony with the nature that shapes them.  They will enable you to reach your full potential.